Comprehensive Legal Counsel Across the Sports Ecosystem
For more than a decade, Lucosky Brookman’s Sports & Entertainment Group has served as trusted legal counsel to professional athletes, team ownership groups, sports facilities, and investment funds operating at the highest levels of competition and capital formation. Our attorneys bring a deep understanding of the business, regulatory, and branding dynamics that shape modern sports and entertainment.
We represent clients across the major professional leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), and National Hockey League (NHL), as well as team ownership groups, stadium developers, training facilities, and sports-focused private investment funds.
The modern athlete is both competitor and brand. We provide strategic counsel on:
- Name, Image & Likeness (NIL) Agreements
Structuring, negotiating, and documenting NIL contracts to maximize value while ensuring compliance with league, institutional, and regulatory requirements. - Brand Development & Protection
Trademark strategy, intellectual property protection, licensing arrangements, and brand monetization. - Contract Negotiation & Deal Structuring
Endorsement agreements, sponsorships, appearance deals, and media opportunities. - Risk Management & Compliance
Regulatory analysis, disclosure considerations, and reputation protection strategies.
With over 10 years of experience advising stakeholders across professional sports, we represent:
- Ownership Groups & Investors
Acquisition and disposition of franchise interests, governance matters, capital raises, and league approvals. - Stadiums & Training Facilities
Development agreements, public-private partnerships, financing structures, naming rights deals, and operational contracts. - Sports Investment Funds
Formation, structuring, securities compliance, private placements, and ongoing fund governance.
Our attorneys understand the intersection of league rules, securities regulations, real estate development, and institutional capital.
With the rapid evolution of Name, Image, and Likeness (NIL) opportunities, we provide comprehensive counsel to athletes, collectives, sponsors, and platforms navigating this emerging landscape. We advise on:
- NIL agreements and compliance with league, conference, and institutional rules
- Brand partnerships, influencer agreements, and digital media monetization
- Intellectual property ownership, licensing, and brand protection
- Structuring NIL-related entities and compensation frameworks
Our team remains closely attuned to the evolving regulatory environment governing NIL and athlete compensation.
Today’s professional athlete is often an entrepreneur, investor, and philanthropist. We serve as outside general counsel for athletes and sports professionals in connection with:
- Entity Formation & Structuring
LLCs, partnerships, holding companies, and joint ventures for investment and operating businesses. - Private Investments & Venture Capital Participation
Deal review, side letter negotiation, governance rights, and exit strategy planning. - Endorsement & Sponsorship Enterprises
Structuring athlete-owned marketing and branding entities. - Non-Profit & Foundation Formation
Establishment of charitable foundations, 501(c)(3) compliance, governance frameworks, and ongoing regulatory counsel.
Our integrated approach ensures that players’ on-field success translates into long-term financial security and brand equity.
